Belgian Boys Showed Up
Looking Toasty at
Expo West 2022
The Belgian Boys has been attending Expo West since 2016, but with last year’s event being virtual, we were overdue for some face-to-face connection.
This year, the Natural Products Expo West, the world’s largest natural and organic products convention, returned to Anaheim for the first time since 2020. With thousands of excited attendees and vast array of organic, chemical-free, biodegradable, and health- and planet-friendly products, there was much to celebrate and even more to eat!
The Belgian Boys has been attending Expo West since 2016, but with last year’s event being virtual, we were overdue for some face-to-face connection. Belgian Boys products are made in Europe with clean, recognizable, Kosher, and Non-GMO ingredients, making us a natural fit for a trade show that celebrates sustainable ingredients. Expo West was a chance to show off our indulgent array of desserts, snacks, and breakfasts, as well as to premiere a brand-new product that was the toast of the town.
A hit at this year’s Natural Products Expo West, the Belgian Boy’s Brioche French Toast will also be a standout in your kitchen!
Fluffy, golden, and ready in minutes, our brioche French toast is made with buttery brioche and just a hint of sugar. Our French toast is also completely free of GMOs, palm oil, artificial flavors, and preservatives— making it both incredibly craving-worthy and environmentally friendly.
Great for the mornings where you’re craving a satisfying and indulgent breakfast but have already hit snooze three times and used the last drip of milk for your cup of coffee, our French toast is ready in just minutes— all you have to do is pop it in the toaster. For a classic preparation, top with a square of butter and a drizzle of maple syrup. Or get creative with the ingredients in your kitchen and top with jam, hazelnut spread, or fresh berries.
This year’s Belgian Boys booth was a pink wonderland, complete with a conveyor belt of French toast, a lit-up store fridge, and a giant French toast cut-out for photo opportunities. We got in on the fun by dressing up in overalls (pink, obviously!) with adorable custom patches. Our CEO, Anouck Gotlib, outdressed us all by donning a French Toast hat (think a fluffy, French toast shaped pillow with a round cut-out for your face to peek through). But the biggest fashion hit of the day was the French toast purses we handed out to event attendees. People went crazy for these— suddenly everyone had twin girls at home who would love them and needed two, at least! Just like with our real French toast, one slice is never enough.