A Belgian Love Story
The secret to why Belgian Boys treats are so delicious? Because they're made with love.
They grew up in similar social circles in a small community, but had never officially met.
Greg left Belgium when he was 18 to attend college in Boston. A few years later, while Anouck was attending uni in Tel Aviv, she came to the US for a fashion design internship at Zac Posen, and coincidentally, was seated next to Greg on the same flight.
Greg tried to make a connection while on the plane, but Anouck was more concerned about finding an apartment in NYC (understandable). That’s when Greg claimed to be a real estate agent.
He was not a real estate agent.
In fact, the apartment Greg helped Anouck find ended up not working out... but Greg and Anouck did.
They survived a year of long distance until Anouck moved back to the US and joined the BB team as a “night gig” apart from her full-time fashion career. Then one day, she decided she was ready to go all-in — on both the brand and the boy.
Anouck & Greg lived happily ever after (and Anouck now runs Belgian Boys!)
And that’s the secret to why Belgian Boys treats are so delicious — because they’re made with love.