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Our Story

Our story begins with Skinny & Chubby, two childhood friends who grew up in Belgium with delicious European treats and plenty of mischief.

As adults, they moved to New York City, where the world was at their fingertips—but the stroopwafels, cookie tarts, French crepes and other delights of their youth were nowhere to be found. They dreamed of introducing America to treats made from premium, non-GMO ingredients, with just the right touch of sweetness and the feeling of home.

From this snack nostalgia, Belgian Boys was born! Skinny and Chubby now produce delights for every time of day, from breakfast to dessert, all made in Europe for sharing worldwide.

Belgian Boys Today

WE'VE COME A LONG WAY SINCE THE BEGINNING! HERE ARE SOME HIGHLIGHTS OF THE BELGIAN BOYS WORLD TODAY.

Skinny and Chubby are still around, but today our company is Woman Owned, with a majority female workforce!

We are driven by our mission to make the world a sweeter place, one snack at a time. We give away a portion of Mini Cookie Stash proceeds to charity via our #rockthatstash campaign.

All of our chocolate is sourced from Callebaut, the Belgian maker of traceable chocolate. Their goal is that all of their chocolate and ingredients will be 100% sustainable by 2025.

In 2020, we were named to the Inc. 5000 list of Fastest Growing Private Companies in America, in the top 50 of all food and beverage companies.

All our treats are produced in Europe, but we are New Yorkers! Belgian Boys is a US company headquartered in Brooklyn, NY.

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We'd love to hear from you. We welcome new product ideas, recommendations, requests, concerns, waffle-inspired haikus or anything else you've got rolling around.

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